Articles from the 'tactics' series
How can understanding the intricacies of human decision-making and cognitive biases unfold new horizons in crafting marketing strategies that resonate and drive impactful consumer engagement?
The article explains behavioural economics' intersection with marketing, illustrating how understanding cognitive biases like loss aversion and anchoring can significantly enhance marketing strategies. It underscores the practical application of these theories in modern marketing, providing actionable insights for leveraging consumer psychology to drive purchasing decisions.Read More
This article provides a 'jargon-free' practical guide for crafting an effective independent school marketing plan. It emphasises the importance of understanding the school's unique value proposition, identifying target audiences, measurement / ROI and establishing clear objectives to ensure success.Read More
Independent schools need a new way of looking at marketing. If applied correctly, it will revolutionise your admissions process.
Schools need a new way of looking at strategic and tactical marketing planning. The future means going beyond the 7 Ps and 4 Es is an exercise in retooling and perspective broadening. If applied correctly, it will revolutionise your admissions process. The 8 Pillars of Modern Independent School's Marketing are influenced by the idea of the newer 4Es, and pay tribute to, but effectively absorb, the traditional models and the extended 'processes, physical facilities and people'.Read More