Articles from the 'planning' series

A Guide to Customer Journey Analytics

Understanding Customer Journey Analytics

It isn't just about charts and numbers; it's about interpreting the stories behind the data, enabling businesses to engage with customers in more meaningful, impactful ways.

In this insightful article, we delve into Customer Journey Analytics, a scientific, data-oriented methodology that offers a profound understanding of customer behaviours and needs. We discuss how this approach is not just about improving sales, but about building enduring relationships and curating experiences that resonate on a personal level. We also explore how implementing Customer Journey Analytics into your strategy can transform your understanding of your customers and drive your business to new heights of success. The article further highlights the importance of commitment, flexibility, and a relentless focus on the customer in this journey. The conclusion emphasises the ongoing and ever-evolving nature of the journey towards a truly customer-centric strategy and how placing Customer Journey Analytics at the heart of your approach can empower your business to exceed customer expectations, fostering loyalty and driving success.

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Writing an Independent School Marketing Plan - A Common Sense Guide

Writing an Independent School Marketing Plan

This article provides a 'jargon-free' practical guide for crafting an effective independent school marketing plan. It emphasises the importance of understanding the school's unique value proposition, identifying target audiences, measurement / ROI and establishing clear objectives to ensure success.

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Key Definitions of Marketing

Key Definitions of Marketing

Is it promotion, advertising or sales, or the business-wide engine for change?

When you ask someone to define marketing, you're likely to get a variety of different responses. This is because marketing means different things to different people. But what exactly is it? Regardless of what the details and perspectives are, if you’re in marketing, you’re in the business of making change happen. But who actually gets this notion?

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