Marketing Theory Articles (Page 2)

So what is the best way to measure this?

Customer experience is the total of the individual encounter's components, including service, quality, value, pricing, and product, among others. As businesses increasingly focus on this, they need to find effective ways to measure customer satisfaction. This can be tricky, as customer satisfaction is a subjective concept. However, there are a number of metrics that businesses can use to get a better understanding of how their customers feel about their experience.

Independent schools need a new way of looking at marketing. If applied correctly, it will revolutionise your admissions process.

Schools need a new way of looking at strategic and tactical marketing planning. The future means going beyond the 7 Ps and 4 Es is an exercise in retooling and perspective broadening. If applied correctly, it will revolutionise your admissions process. The 8 Pillars of Modern Independent School's Marketing are influenced by the idea of the newer 4Es, and pay tribute to, but effectively absorb, the traditional models and the extended 'processes, physical facilities and people'.

Understanding the difference between strategy and tactics is key.

A bit harsh? Maybe. But any business venture or decision involves some level of risk. Unfortunately, not every risk pays off and sometimes, despite our best efforts, strategies fail. A strategy is a set of clear choices that define an organisation's future direction and purpose, and it must do three things: first, it must articulate a clear and compelling vision for the future; second, it must identify the key areas where the organization can create value; and third, it must establish a clear link between the two. This might not be your area of strength.

Is it promotion, advertising or sales, or the business-wide engine for change?

When you ask someone to define marketing, you're likely to get a variety of different responses. This is because marketing means different things to different people. But what exactly is it? Regardless of what the details and perspectives are, if you’re in marketing, you’re in the business of making change happen. But who actually gets this notion?

There are a number of existing ethical considerations that need to be taken into account when conducting market research in the age of big data. These include issues such as informed consent, data privacy, and data security. There are now more ways than ever for companies to collect and use customer information. This has led to increased scrutiny of the way that market research is conducted, as well as how companies use and protect the data they collect.