Archived Marketing Theory Articles - August 2023

How can understanding the intricacies of human decision-making and cognitive biases unfold new horizons in crafting marketing strategies that resonate and drive impactful consumer engagement?

The article explains behavioural economics' intersection with marketing, illustrating how understanding cognitive biases like loss aversion and anchoring can significantly enhance marketing strategies. It underscores the practical application of these theories in modern marketing, providing actionable insights for leveraging consumer psychology to drive purchasing decisions.