March 2023

Market Research with Generative AI

Using Generative AI for Market Research

What are the market research applications of generative AI? Spanning a multitude of industries and with a myriad of uses, generative AI has the potential to augment, maybe revolutionise how market research is conducted.

Generative AI has the potential to revolutionise the way market research is conducted. It offers a range of benefits, including the ability to produce detailed reports at speed, analyse vast amounts of data quickly and accurately, identify patterns and trends that might not be apparent to human analysts, and generate new ideas and insights. However, there are several challenges to consider when using generative AI for market research.

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