Archived Marketing Theory Articles - January 2023

Introducing an extended model, fit for the modern day that will help marketing teams and organisations assess where they are and how to advance.

This model can help organisations and marketing teams understand their current level of analytics capabilities and identify areas for improvement and can help them understand how to effectively use data to inform their strategies and make data-driven marketing decisions. As a marketing team begins to rise through the different stages of the model, the business value of the extracted information also rises, as does the complexity of the techniques.