Archived Marketing Theory Articles - May 2022

Independent schools need a new way of looking at marketing. If applied correctly, it will revolutionise your admissions process.

Schools need a new way of looking at strategic and tactical marketing planning. The future means going beyond the 7 Ps and 4 Es is an exercise in retooling and perspective broadening. If applied correctly, it will revolutionise your admissions process. The 8 Pillars of Modern Independent School's Marketing are influenced by the idea of the newer 4Es, and pay tribute to, but effectively absorb, the traditional models and the extended 'processes, physical facilities and people'.