Browsing Tag
Metrics
3 posts
Finding Your North Star Metric
In today's data-intensive environment, clarity is an advantage. This post defines what a North Star Metric truly is, why it's essential in 2025, and how to discover the single metric that best indicates customer value and fuels durable business growth. With real-world examples, an actionable framework, and common mistakes to steer clear of — this is an absolute must-read for any manager who wants to align their team behind what makes the greatest difference.
The Ultimate Marketing Analytics Growth Strategy
The article presents a coherent argument for the indispensable role of marketing analytics in modern marketing strategies. It illustrates how a meticulously crafted analytics strategy can unveil crucial insights into consumer behaviour, which is instrumental in making informed marketing decisions. The narrative further explores how analytics can optimise marketing expenditure by ensuring that resources are channelled into the most impactful initiatives.
8 Critical Customer Experience Metrics
Customer experience is the total of the individual encounter's components, including service, quality, value, pricing, and product, among others. As businesses increasingly focus on this, they need to find effective ways to measure customer satisfaction. This can be tricky, as customer satisfaction is a subjective concept. However, there are a number of metrics that businesses can use to get a better understanding of how their customers feel about their experience. So what is the best way to measure this?