Browsing Tag
Market Research
2 posts
Generative AI for Market Research
Generative AI has the potential to revolutionise the way market research is conducted. It offers a range of benefits, including the ability to produce detailed reports at speed, analyse vast amounts of data quickly and accurately, identify patterns and trends that might not be apparent to human analysts, and generate new ideas and insights. However, there are several challenges to consider when using generative AI for market research.
Big Data and Market Research: A Primer on Ethics
There are a number of existing ethical considerations that need to be taken into account when conducting market research in the age of big data. These include issues such as informed consent, data privacy, and data security. There are now more ways than ever for companies to collect and use customer information. This has led to increased scrutiny of the way that market research is conducted, as well as how companies use and protect the data they collect.