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SOSTAC® is a structured framework for creating a marketing plan, developed by PR Smith in the 1990s. It’s widely used by businesses and marketers because of its clear, logical approach to planning and strategy execution.
SOSTAC® is effective because it brings clarity to the planning process, ensuring every element is covered without unnecessary complexity. It’s adaptable for businesses of all sizes, from startups to global enterprises.
5 Reasons to Download the SOSTAC® Introductory Resource
Save Time and Resources
Having a structured plan means you avoid wasted effort, streamline execution, and focus on what truly drives results.
A Proven Framework for Marketing Success
SOSTAC® is a globally recognised planning model used by leading organisations. Understanding it will help you structure your marketing efforts for greater effectiveness.
Gain a Clear, Step-by-Step Guide
The resource breaks down each stage of SOSTAC® into actionable steps, making it easy to apply to your own marketing planning.
Avoid Common Marketing Planning Mistakes
Many businesses jump straight into tactics without a clear strategy. This guide ensures you take a structured approach to maximise your results.
Improve Decision-Making with Data-Driven Insights
The model encourages a strategic, analytical approach, ensuring your marketing decisions are based on insights rather than guesswork.
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