Resources
3 posts
A Better SWOT (TOWS) Analysis
SWOT analysis is outdated. It’s static, subjective, and lacks strategy. That’s why the TOWS Matrix is a smarter alternative, helping businesses turn analysis into action. Our free Excel download includes a comprehensive SWOT question set, a fully populated TOWS matrix example, and a blank template to create your own strategy. Learn how to move beyond listing strengths and weaknesses—connect them to real opportunities and threats for a smarter, results-driven approach.
Oblique Strategies for Marketers
Marketing can be formulaic, but true breakthroughs come from challenging assumptions. Inspired by Brian Eno’s Oblique Strategies, these randomised thought-provoking prompts are designed to disrupt conventional thinking, spark creativity, and help you see marketing challenges from fresh perspectives. Whether you're rethinking brand strategy, refining measurement frameworks, or looking for a bold new approach, these strategies will push you to consider unexpected angles and question industry norms. Perfect for workshops, brainstorming sessions, or when you’re feeling stuck—flip a card and let lateral thinking do the rest!
SOSTAC – An Introduction
Struggling to create a structured marketing plan? The SOSTAC® model is a globally recognised framework that simplifies the process into six clear steps: Situation, Objectives, Strategy, Tactics, Action, and Control. Whether you're refining your marketing strategy or starting from scratch, SOSTAC® provides a proven, easy-to-follow structure that ensures success.Download our free SOSTAC® introductory guide and learn how to apply this powerful model to your business. Get clarity, improve decision-making, and build a marketing plan that drives results.