Looking for experienced marketing leadership without the full-time cost? As a marketing consultant and award-winning team leader based in the UK, I bring global experience, data-driven insights, and a rigorous methodology to every project. With an MSc in Marketing Data Analytics, I specialise in delivering fully measurable strategic marketing solutions tailored to drive growth and maximise your ROI. Whether you need fractional CMO expertise or targeted marketing strategies, I provide high-impact solutions for ambitious business leaders. By working as an extension of your team, I ensure you have the expertise you need when you need it, from strategic planning to execution.
I work with forward-thinking clients who typically operate marketing budgets of between £0.25m and £5m as part of a team of non-competing partners or as the sole consultant providing support in many areas or hyper-focused projects.
Data-driven marketing strategy and planning frameworks that uncover valuable insights and drive business growth.
An effective marketing strategy is foundational to any business aiming to thrive in today’s competitive landscape. A strategic, data-focused approach ensures you're not only keeping up with trends but also leading the pack. My expertise in marketing planning frameworks, marketing audits, customer research, and competitive intelligence sets a strong foundation for impactful decision-making and sustainable growth.
With a proven track record of helping businesses align their marketing objectives with their overarching business goals, I leverage cutting-edge tools and methodologies to deliver actionable insights. My strategic approach doesn’t just focus on short-term wins but builds a path for long-term success, helping you understand your customers better and craft compelling, data-driven campaigns.
By working with me, you’ll receive a tailored strategy that provides measurable outcomes, such as increased brand visibility, better customer engagement, and a competitive advantage. Let’s position your business for lasting success with a plan that speaks directly to your market.
Cost-effective executive marketing leadership with global expertise, ensuring consistent growth and strategic alignment.
Navigating today’s marketing challenges often requires experienced leadership at the helm. As a fractional CMO, I bring high-level marketing expertise to your organisation without the full-time commitment. This service is ideal for businesses looking for executive guidance on strategy, team management, and stakeholder engagement while maximising cost-effectiveness.
I’ve spent years providing strategic oversight to marketing teams, leading global initiatives, and delivering results that matter. My approach includes managing agency relationships, overseeing robust reporting, and aligning marketing activities with your C-suite's priorities, ensuring a seamless integration into your company’s leadership.
With my support, you’ll experience the benefits of seasoned executive leadership, such as improved operational efficiency, effective team collaboration, and marketing campaigns that truly resonate. Let’s work together to strengthen your brand’s presence and drive measurable growth across your marketing initiatives.
Comprehensive, precise analytics and insights that deliver reliable, actionable, and predictive business intelligence.
In an era where data drives decisions, precise analytics can be your most powerful tool. My background, including an MSc in Data Analytics, equips me to deliver highly reliable and actionable insights that support both strategic and tactical business decisions. From designing data strategies to generating predictive insights, I help businesses understand behaviour, quantify causality, and unlock a competitive advantage.
Whether it's creating comprehensive reports or diving into the specifics of customer interactions, my approach ensures you’ll gain clarity on performance metrics that matter most. My analytics services focus on delivering new information that not only informs your current approach but also illuminates future opportunities, complete with financial implications to guide decision-making.
Experience the benefits of actionable data, and let’s turn your numbers into a roadmap for growth. With my support, you’ll have the intelligence needed to confidently make informed, strategic choices that drive real results.
End-to-end digital strategy and execution that boosts visibility, optimises channels, and drives results.
Having a well-defined digital strategy is critical for standing out in today’s saturated online landscape. With my comprehensive approach, you’ll benefit from a digital plan that considers everything from SEO and channel selection to content management and website audits. I’m not only here to develop a digital strategy but also to execute it effectively.
My extensive experience in the digital marketing field allows me to identify the best digital channels for your goals, optimise your content, and ensure your digital presence reflects your brand’s core values. I’ve worked “in the trenches,” so I understand the nuances of each channel and how to leverage them for maximum impact.
The result? A digital strategy that improves your online visibility, enhances customer engagement, and supports your business objectives. Let’s build a digital foundation that positions your brand for success in today’s ever-evolving digital world.
Integrating generative AI to enhance marketing effectiveness, reduce costs, and streamline processes.
AI-powered marketing is revolutionising how businesses engage with customers, gather insights, and optimise their processes. Generative AI enables businesses to automate marketing tasks, reduce costs, and personalise customer interactions on a level never before possible. I bring a wealth of experience in utilising AI for market research, customer experience, and process automation.
Through strategic use of AI, I help you streamline workflows and enhance efficiency while still maintaining a personal touch with customers. This cost-effective approach ensures that you’re not only saving resources but also making smarter, data-informed decisions that drive better results.
Imagine marketing campaigns that are more targeted, research that’s faster and more in-depth, and a customer experience that feels truly tailored. AI has the potential to transform your marketing efforts, and I’m here to make that a reality. Discover how automation can elevate your marketing strategy, enabling you to stay ahead of the competition.
Empowering marketing teams to reach their full potential through personalised coaching and mentorship.
Marketing is more than just strategy; it’s about people. I believe in coaching the person, not just addressing skills gaps. My approach to team coaching and mentoring focuses on nurturing individual capabilities, fostering growth, and equipping your marketing team with the skills they need to excel.
By working with me, your team will experience a transformation that goes beyond learning techniques. I’m dedicated to developing their strategic thinking, problem-solving abilities, and adaptability, empowering them to tackle challenges head-on. With experience across a variety of marketing functions, I bring a wealth of knowledge that encourages professional growth and team cohesion.
The benefits of a well-coached team are clear: improved collaboration, greater job satisfaction, and stronger performance. Let’s enhance your team’s capabilities, ensuring they’re ready to contribute meaningfully to your business’s success now and into the future.
Marketing planning
Training & mentoring
Process development
Data-driven approach
No minimum duration
Strategic focus
Team leadership
Executive engagement
Data-driven approach
Minimum commitment
Deep-dive projects
Singular services
Insight generation
Data-driven approach
Conference speaking
Years of Experience
Projects Completed
Happy Clients
Satisfaction Rate
Average 1-year Growth Rate
Publications authored
Crafting marketing clarity from data complexity, so you don’t have to.
Made with ❤️ in the North of England.