Browsing Category
Strategic Marketing
6 posts
Great marketing starts with great strategy. In this category, I cover the big-picture thinking that helps businesses define their markets, position their brands, and deliver value. From understanding market dynamics to crafting a winning go-to-market idea, this is your hub for all things strategic.
42 Questions Marketing Leaders Should Ask
Discover 42 essential questions marketing leaders should ask to sharpen strategy, foster innovation, and drive long-term success. This guide challenges conventional thinking - By exploring these questions, marketing leaders can foster transparency, uncover hidden opportunities, and ensure their strategies are aligned with long-term business success.
The Ultimate Marketing Analytics Growth Strategy
The article presents a coherent argument for the indispensable role of marketing analytics in modern marketing strategies. It illustrates how a meticulously crafted analytics strategy can unveil crucial insights into consumer behaviour, which is instrumental in making informed marketing decisions. The narrative further explores how analytics can optimise marketing expenditure by ensuring that resources are channelled into the most impactful initiatives.
The Influence of Electronic Word of Mouth
People do not care as an organisation what you say about yourself. But they do care, deeply, about what other people say. This article summarises the research and rationale behind Electronic Word-of-Mouth (EWOM) and its influence on trust, the primary driver of the effectiveness of eWOM, and the relationships that underpin the strength of this trust. We have three distinct dimensions to consider: The trusted cohort, the platform and the genesis of the information.
Modern Marketing for Independent Schools
Schools need a new way of looking at strategic and tactical marketing planning. The future means going beyond the 7 Ps and 4 Es is an exercise in retooling and perspective broadening. If applied correctly, it will revolutionise your admissions process. The 8 Pillars of Modern Independent School's Marketing are influenced by the idea of the newer 4Es, and pay tribute to, but effectively absorb, the traditional models and the extended 'processes, physical facilities and people'.
Understanding Strategy vs Tactics
Listen – you are not a strategist. A bit harsh? Maybe. But any business venture or decision involves some level of risk. Unfortunately, not every risk pays off and sometimes, despite our best efforts, strategies fail. A strategy is a set of clear choices that define an organisation's future direction and purpose, and it must do three things: first, it must articulate a clear and compelling vision for the future; second, it must identify the key areas where the organization can create value; and third, it must establish a clear link between the two. This might not be your area of strength. Understanding the difference between strategy and tactics is key.
The Key Definition of Marketing
When you ask someone to define marketing, you're likely to get a variety of different responses. This is because marketing means different things to different people. But what exactly is it? Regardless of what the details and perspectives are, if you’re in marketing, you’re in the business of making change happen. But who actually gets this notion?