Browsing Category
Operational Planning
6 posts
Brilliant marketing ideas need solid operational support to thrive. This category delves into the processes, frameworks, and tools that help marketers plan, execute, and optimise campaigns efficiently. Whether you’re tackling resource allocation or streamlining workflows, find the insights you need to keep your operations running like a well-oiled machine.
Elements of an Adaptive Marketing Plan
This article unpacks what makes an adaptive marketing plan and why this approach is vital for modern businesses. Learn how to embrace adaptive opportunity management, prepare for performance variability, and explore strategic alternatives to keep your marketing efforts relevant and effective. When change is constant, adaptation is the key to staying ahead.
Operational Marketing: Learning from the Military
Operational marketing is that key bridge between strategy and tactics, though frequently misunderstood or overlooked. Drawing from the concept of operational art in the military, this article shares how marketers can develop operational thinking to align strategy, maximise resources, and respond to changes in the market. More importantly, through real examples and a step-by-step framework, it shows how operational marketing transforms goals into results to ensure your campaigns aren't just practical but also strategically impactful.
A Guide to Customer Journey Analytics
Here we delve into Customer Journey Analytics, a scientific, data-oriented methodology that offers a profound understanding of customer behaviours and needs. We discuss how this approach is not just about improving sales, but about building enduring relationships and curating experiences that resonate on a personal level. We also explore how implementing Customer Journey Analytics into your strategy can transform your understanding of your customers and drive your business to new heights of success.
The Critical Importance of Root Cause Analysis
Identifying the root causes of problems is essential for long-term success. Root Cause Analysis (RCA) is a powerful technique that will help uncover the underlying issues in marketing campaigns. By using tools like the "5 Whys" and the Fishbone Diagram, you can dive deep into the problems and find solutions that address the core issues rather than just the symptoms. By incorporating RCA into a marketing strategy, you'll make better-informed decisions and improve your campaigns' overall performance. Ultimately, RCA has proven to be an indispensable tool in any marketing toolkit, allowing you to proactively address problems and optimise for success.
Writing an Independent School Marketing Plan
This article provides a 'jargon-free' practical guide for crafting an effective independent school marketing plan. It emphasises the importance of understanding the school's unique value proposition, identifying target audiences, measurement / ROI and establishing clear objectives to ensure success.
Big Data and Market Research: A Primer on Ethics
There are a number of existing ethical considerations that need to be taken into account when conducting market research in the age of big data. These include issues such as informed consent, data privacy, and data security. There are now more ways than ever for companies to collect and use customer information. This has led to increased scrutiny of the way that market research is conducted, as well as how companies use and protect the data they collect.
