Browsing Category
AI & Marketing
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Explore the intersection of artificial intelligence and marketing. This category dives into how AI is reshaping the way we understand audiences, craft campaigns, and deliver personalised experiences at scale. From predictive analytics to chatbots and generative AI, discover cutting-edge innovations and practical applications that can give your marketing efforts a serious competitive edge.
The Rise of Agentic AI for Marketing
Agentic AI is set to revolutionise marketing with autonomy at the strategic, planning, execution, and learning levels. It will enable dynamic personalisation, predictive analytics, and end-to-end campaign management, reshaping marketers’ roles in ways unimaginable in the past. While AI will create immense possibilities, human overview remains critical in ensuring creativity is ethical and aligned to strategy. After all, the future is about collaborating with humans, thereby empowering marketers to achieve unimaginable results by retaining control and trust in the process.
Mastering Marketing Mix Modelling with AI
Artificial Intelligence (AI) is playing a revolutionary role in augmenting Marketing Mix Modelling (MMM), a methodology utilised by marketers to analyse the effectiveness of various marketing channels. It highlights the drawbacks of traditional MMM, including its dependency on historical data, linear models, and the subsequent inaccuracies these cause. The rapid growth of digital platforms has further exacerbated the complexity of isolating the impact of individual marketing activities.
Generative AI for Market Research
Generative AI has the potential to revolutionise the way market research is conducted. It offers a range of benefits, including the ability to produce detailed reports at speed, analyse vast amounts of data quickly and accurately, identify patterns and trends that might not be apparent to human analysts, and generate new ideas and insights. However, there are several challenges to consider when using generative AI for market research.